About SMG

As one of the UK's leading social marketing and behaviour change agencies, whatever you need, you can count on the SMG team to do it right.

SMG is one the UK’s leading social marketing agencies, set up by Andy and Matt in 2009. We are a collaborative network of passionate social marketers and behaviour change experts.

SMG includes a close, core team and a national network of carefully chosen Associates. This structure gives our clients access to a rich mix of skills and expertise. It means that for every project we can pull together an ideal team to meet your specific requirements. Whether you need research, project delivery, evaluation, digital solutions, staff training or community capacity building, you can count on SMG to do it right. Visit People to see our team.

Central to our ethos is working closely and collaboratively with our clients. We like to think of ourselves as an extension of your team. We find that this approach delivers the best outcomes for projects, as well as meaning that we can leave a lasting legacy of social marketing understanding with our clients to benefit them going forward.

Each project is different. Each outcome is specific. Whatever the right thing is for you and the communities where you work, we’re confident that we know the best way to find it and deliver it.

Our team
Prof. Tony Schneider
Government Property Inspector
Brionna Pollich DDS
Oral Surgeon
Prof. Elmore Emmerich MD
Chef
Sabrina Morissette PhD
Etcher and Engraver
Leilani Cremin V
Bridge Tender OR Lock Tender
Marion Harris
Floor Finisher
Willy Bergstrom
Mining Engineer OR Geological Engineer
Prof. Berry Eichmann
Aircraft Rigging Assembler
Paige Doyle
Fitter
Miss Ashley White
Producer
Dariana Miller
Engineering Technician
Marina Turner
Log Grader and Scaler
Our work
Research
Conducting research to develop actionable insights to understand target audiences behaviours and attitudes. Solution-focused research means practical recommendations for our clients.
Campaigns & Interventions
Taking research findings and using actionable insights to deliver customer-focused behaviour change campaigns, interventions, service development and organisational change.
Evaluation
Working with clients to perform robust and rounded evaluation of projects. This is important both to assess the impact of specific projects and to inform the development of future interventions.
Digital
Facilitating engagement and dialogue with individuals and groups through the latest digital technologies and solutions e.g. websites, web applications, webinars and social media.
Training
Bespoke training, mentoring and coaching packages to build social marketing and behaviour change skills, capacity and confidence. Includes Making Every Contact Count (MECC).